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Being an Employer of Choice – The WOW FACTOR Unpacked


October 26, 2022
1:00 pm - 3:00 pm
Other Time Zones:
1.00pm-3.00pm (NSW, VIC, TAS)
12.00pm-2.00pm (QLD)
12.30pm - 2.30pm (SA)
11.30pm -1.30pm (NT)
10.00am - 12.00pm (WA)
$275.00 – $440.00
Event Category:


Trainer First Name
Trainer Last Name
Trainer Short Bio

Laura Sutherland is a Workforce Specialist, Leadership and Career Coach.
Initially trained in Psychology, Laura started her career in Aged Care and Mental Health. She then moved into Recruitment 17 years ago, specialising in these sectors.

After recruiting for large companies in London and Australia, Laura identified the need for a bespoke service to meet the unique demands of Aged & Community Care, and started 3D Recruit 10 years ago in 2012. A few years later she evolved the business to offer end-to-end workforce solutions ‘Above & Beyond’ recruitment to also engage, retain and develop the workforce in Aged Care.

In addition to running the business, Laura takes a proactive role in the sector, she was the inaugural WA Chair for LASA’s Next Gen, and currently sits on a NFP Aged Care Board.

Considered the go-to trusted advisor on recruitment, people & culture in Aged Care, Laura’s vision is to improve the outcomes of organisations by improving the effectiveness of their most valuable asset – their people.

October 26, 2022 @ 1:00 pm - 3:00 pm

$275.00 – $440.00

Program Information

In the current climate, it is crucial employers in aged care stand out as a desirable place to work. Recruitment and Retention is now even more challenging with severe skills shortages because of burn out, a surge of baby boomers retiring, struggling to attract the Next Generation, and trying to define a strong Employee Value Proposition. 

So, how do you attract, engage and retain desirable talent? The answers lie in having the WOW FACTOR – a framework developed by Laura Sutherland which contains practical, actionable steps to being a stand-out Employer of Choice 


In this interactive workshop, we will: 

  •  Delve into each element of WOW FACTOR to give you practical actionable steps to attract, engage and retain the workforce you want 
  • Understand core elements in a contested market place and exploring your point of difference to stand out? 
  • Explore new job design ideas and alternate career pathways as a way to appeal to broader talent pools who are motivated differently 
  • Discover how to apply a parallel approach to Attraction AND Retention with Immediate AND Long Term impacts 

 You will walk away with knowledge and practical strategies to help you: 

  •  Understand why people are currently leaving organisations and the industry 
  • Understand why people stay, on an intrinsic level, so you can play to your strengths 
  • Align your attraction and recruitment strategies to appeal to your ideal target market 
  • Improve employee engagement and retention strategies to keep the people you want to keep 
  • Learn what drives the NEXT GEN, so you can tune into them and appeal to what brings out the best in Gen Y, Gen Z and beyond 
  • Build a strong EVP  


Target Audience:

  • Home Care, Residential and Retirement Living Service Providers  
  • HR Managers, Executive & Senior Managers, Organisational Cultural Leads, Change Management Leads, Business Managers 
  • Anyone involved in attraction, recruitment and retention. 



Online via Zoom
Tickets are 1 per person. A Reminder email will be sent to registered participants 1-2 days prior to the session including the zoom link and any handouts.
Please note that an essential requirement is that all participants gain access to a PC and/or iPad or mobile device, and use a headphone set, although they do not need to be in the same location. Training rooms without personal headphones can result in feedback which may impede training delivery and reduce participant enjoyment. Headphones do not need to be expensive units, and many people have their own personal headphones /mic that they use with their smart phones, which will be suitable plugged into the computer unit if this is your choice of set up,


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